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Intro to Conversion Rate Optimization
Optimizing Your Website for Maximum Results. Optimization is defined as applying analytical techniques to help us make better decisions. Using this definition as the context, then, when the goals of...
Intro to Conversion Rate Optimization
Optimizing Your Website for Maximum Results. Optimization is defined as applying analytical techniques to help us make better decisions. Using this definition as the context, then, when the goals of...
How To Use Digital Marketing for eCommerce Webs...
They say … You can’t teach an old dog new tricks. A leopard can’t change its spots. These sayings imply that something tried and true can’t be changed. And maybe...
How To Use Digital Marketing for eCommerce Webs...
They say … You can’t teach an old dog new tricks. A leopard can’t change its spots. These sayings imply that something tried and true can’t be changed. And maybe...
Happy New Year! 2019 & E-Commerce...
E-Commerce in 2019? Normally I could google, “2019 and eCommerce” or “online marketing for 2019” and the search would lead me to dozens of expert, and some not-so-expert, predictions for...
Happy New Year! 2019 & E-Commerce...
E-Commerce in 2019? Normally I could google, “2019 and eCommerce” or “online marketing for 2019” and the search would lead me to dozens of expert, and some not-so-expert, predictions for...
The Customer Journey
Customer Journey versus the Funnel Last month we looked at the model for the Marketing/Sales Funnel. Now we’re going to look at another marketing concept known as the Customer Journey....
The Customer Journey
Customer Journey versus the Funnel Last month we looked at the model for the Marketing/Sales Funnel. Now we’re going to look at another marketing concept known as the Customer Journey....
The Sales Funnel: Mapping the Customer's Journey
Is there a need for a sales funnel in my business plan? Exactly what is a sales funnel and why would my business need one? In last month’s article, we...
The Sales Funnel: Mapping the Customer's Journey
Is there a need for a sales funnel in my business plan? Exactly what is a sales funnel and why would my business need one? In last month’s article, we...
The Rise of the Digital Marketing Agency
We Live In a Digital World…what does that mean? Most of us hear the phrase digital this or digital that several times a day. But, exactly what is digital? It’s...
The Rise of the Digital Marketing Agency
We Live In a Digital World…what does that mean? Most of us hear the phrase digital this or digital that several times a day. But, exactly what is digital? It’s...
