CASE STUDY

Picnic Time

From Humble Beginnings to Outdoor Excellence: The Picnic Time Legacy

Gustavo Cosaro and Mario Tagliati, who overcame poverty and orphanage hardships in post-war Italy, started "Two Gentlemen from Verona" in sunny Southern California in 1975. Originally offering wine, cheese, and service, they later expanded to create Picnic Time with the help of Sunny Road, a Shopify and digital agency. Picnic Time became known for quality, innovation, and the pleasure of outdoor dining, spurred by customer requests for picnic baskets.

Chelsea and Rachel site
Chelsea and Rachel site
Chelsea and Rachel site
Chelsea and Rachel site
Chelsea and Rachel site

Digital Victory: PicnicTime's Online Store Performance Highlights

Over the past 90 days, PicnicTime's online store has witnessed remarkable growth across various essential metrics. Impressively, online store sessions have surged by 91%, indicating a significant increase in traffic to our platform. This influx of visitors has translated into tangible outcomes, with total sales recording a notable uptick of 39%. Additionally, the total number of orders has seen a robust increase of 54%, indicative of strong customer engagement and purchase intent. Noteworthy is the soaring conversion rate by 74%, underscoring the efficacy of our strategies in converting website visits into actual sales. These encouraging trends signal a period of outstanding performance and bode well for the future trajectory of our online business.

Tech Stack