CASE STUDY

r.e.m. Beauty

Improving retention and onboarding for Ariana Grande’s cosmetic line.

The Problem

r.e.m beauty is a makeup line designed by celebrity Ariana Grande. The products are available DTC but also within retail stores. Their owned marketing efforts were lacking foundational onboarding touch points resulting in a disjointed user journey.

 

r.e.m. Beauty

The Solution

• Optimized lead capture to 1) help grow the database and 2) collect shoppers product interest to fuel a personalized onboarding experience
• Enhanced welcome flow to increase brand education and personalized product recommendations
• Launched 5 foundational flows
• Develop a robust segmentation strategy for tailored campaign outreach