CASE STUDY

Lingua Franca

Optimized user engagement and brand identity through custom Shopify theme, site revamp, and strategic user journey planning.

The Problem

Lingua Franca, a luxury brand offering custom embroidered apparel + high-end Ready-to-Wear, had a website that poorly presented its primary offerings and value proposition - making product exploration difficult and ultimately resulted in lower customer engagement and sales.

Lingua Franca

The Solution

• Selection + development a Shopify theme tailored to the brand's data, integrating advanced merchandising strategies and UX/CRO best practices for enhanced user engagement
• Comprehensive revamp of web pages and site navigation, including strategic wireframes and user journey planning
• Strengthened the alignment of the website’s design with the brand’s core identity for a cohesive online presence

+61%

increased revenue post site launch

+81%

increased conversions

+0.4ppts

conversion rate

+32%

increased add to cart rate