CASE STUDY

Wandering Bear

Wandering Bear Coffee is an organic, high-caffeine cold brew brand known for its smooth taste and innovative “coffee-on-tap” packaging. Founded in NYC, the brand has grown from a direct-to-consumer startup into a nationally distributed favorite, offering multi-serve boxes, single-serve cartons, and eco-friendly options. With a focus on clean ingredients, sustainability, and bold flavor, Wandering Bear delivers a premium cold brew experience built for everyday convenience.

Green cooler with ice, a drink, and a block of cheese on a green background

Cold Brew Bundle Builder

Wandering Bear was looking to enhance their bundling experience for both their 96oz and 32oz cold brew products. To support this initiative, Sunny Road led a UX redesign of the existing 96oz Bundle Builder, optimizing both desktop and mobile layouts to improve usability and encourage conversions. Following that success, we launched a brand-new 32oz Bundle Builder in late April—giving customers more flexibility in how they stock up on their favorite cold brew. The result was a more engaging shopping experience that aligned with Wandering Bear’s goal of increasing bundle sales and customer value.