CASE STUDY

Liverpool Style

Man and woman standing side by side in a neutral setting, wearing stylish outfits.

Bringing comfort, clarity, and conversion to a denim-driven D2C experience.

Liverpool is known for creating stylish, comfortable casualwear with a strong emphasis on denim. While the brand had a solid retail footprint, its direct-to-consumer site struggled to keep pace. The website was slow, difficult to navigate, and plagued by technical issues that impacted SEO, accessibility, and on-site search—ultimately limiting growth online.

Two people sitting on a couch in a living room, with a person sitting on a chair in another part of the room. A woman is sitting on a couch wearing a plaid jacket.

A Tailored Fit

We redesigned the site to reinforce Liverpool’s brand presence and make navigation more intuitive. Product discovery was elevated through curated collections, an improved menswear experience, and predictive search functionality. Behind the scenes, we optimized site speed, SEO structure, and ADA compliance, delivering a seamless, high-performing shopping experience that better reflects the brand’s quality and style.