CASE STUDY

Kind Patches

Results That Stick: Boosting Engagement and Cart Activity

Kind Patches is a UK-based wellness brand offering plant-based, transdermal patches designed to support energy, sleep, stress relief, and other health goals. Their patches provide a convenient, stomach-friendly alternative to traditional supplements by delivering ingredients directly through the skin. All products are vegan, cruelty-free, and made without harsh chemicals, reflecting the brand’s commitment to both personal wellness and environmental responsibility.

From Clicks to Conversions: How UX Improvements Delivered

Our optimizations to Kind Patches drove a 30% increase in cart click engagement and a 115% lift in click engagement on the product detail page (PDP), indicating stronger shopper intent. Improved product placement led to a 41% boost in add-to-cart actions, while overall site optimizations contributed to a 6% increase in average order value (AOV).