CASE STUDY

MeatEater

Optimized conversion rates and traffic flow with comprehensive testing and navigation strategy.

The Problem

MeatEater houses four brands + a content hub within their shared checkout. Based on the complexity of the infrastructure, testing and learning prior to implementation is critical for success.

MeatEater

The Solution

• Created a Robust Testing Roadmap outlining conversion rate opportunities based on level of effort and level of impact.
• Increased product views and maximized traffic flow deeper in the funnel
Increased add to cart rate with improved product detail page functionality
• Increased traffic across brands with a revised navigation strategy