Deep dive into internal systems and processes, suggesting and implementing solutions and building visibility around customer identity. Built data and tech infrastructure across sponsorships, ticketing and fan experience to drive better engagement and implemented a systematic lead nurturing campaign.
The Problem
The LA Charges had 16 different tools capturing data and insights with no strategy to align the data around their core customer. With no data point of contact in one CRM, they had trouble with generating qualified leads, and for the ones they had, there was no internal process in place for managing the leads.
