“LOVE the new homepage banner module you made. So easy to work with and will be so great to have for a temporary offer banner! Thanks to the Sunny Road team for such great work!”
Charlie Genry, VP of Operations, BiotiQuest
Retention Marketing
The revenue you already paid for.
A healthy owned channel drives 25–35% of store revenue. Most brands we meet are sitting below that. The flows were built once and never revisited, the list is quietly decaying, and nobody owns the second purchase. We find where the money is hiding, then build the program that goes and gets it.
Book Your Retention Audit
30 Minutes | No Risk | No Obligation
Our Partners
Our Retention Services
Retention isn't one channel, it's the whole back half of the customer journey. We take ownership of email, SMS, and the automations in between: auditing what's live, cutting what isn't earning, and rebuilding around the moments that actually move LTV. Whether you have 300 flows or three, we start with the data and work forward.
- Klaviyo Audits and Migrations
- Lifecycle Flow Strategy and Buildout
- Campaign Strategy and Calendar Management
- SMS Program Design and Activation
- Segmentation and List Health
- Deliverability Monitoring and Remediation
- Subscription and Churn Reduction Programs
- Winback and Replenishment Automation
- A/B Testing and Performance Reporting
A holistic partner for every stage of your journey
Whether you need design that resonates, a storefront built to scale, or strategies to retain and convert, Sunny Road offers end-to-end expertise. Our services are designed to work together, or stand on their own, to meet you where you are and move you forward.
Audit
We start with a 90-day read of everything: flows, campaigns, segments, list health, deliverability, and where revenue is actually attributed. You get the number that matters. What share of store revenue your owned channel is really driving and a ranked view of what's costing you the most to leave alone.
Strategy + Implementation
The audit becomes a roadmap, and the roadmap becomes work. We take over campaigns immediately so nothing goes dark, then run initiatives in sequence. User journey rebuilds, deliverability fixes, segmentation, SMS activation with each one briefed, signed off, and shipped. Your team stays in the loop without having to run it.
Test + Scale
Once the foundation holds, we push. Structured A/B testing across subject lines, offers, timing, and creative. Monthly reporting that ties every change back to revenue. The program compounds instead of plateauing and you keep the results whether or not we're still in the seat.
These are the kinds of email campaigns we build
Client Testimonials
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“Hi team! I wanted to express my thanks for all of your immediate help as we head into this weeked! We appreciate it more than you know! Cant wait to see what we do together! Talk soon!”
Bailey Ray, E-Commerce Manager, Revice -
Hi Chris, and everyone else 👋 I'm so excited to finally find a team that I have complete faith and trust in, even though the US conversation bites the big one! Looking forward to the coming weeks. Let me know if you need anything else.”
Leah Corrin, CEO & Founder, EOL Medi Spa + EOL Skincare
